When you can explore alternatives and find points of failure sooner, you can pivot more easily because wireframes are disposable. Being able to get the design right before building the product is a cost and time saver. It democratizes the part of product creation that has to do with finding the right design, at the right time. MA & SB: Balsamiq Wireframes is squarely focused at solving one problem very well-making early idea generation fast and easy enough that anyone can do it. Outside of these large groups are pockets of folks that also use design tools.Ġ4: As a developer and designer, if you have to convince a customer about one thing Balsamiq does exceptionally well, what will be your pitch? Their technological backgrounds can range from fluency in office tools mainly to expertise primarily with developer tools. The industry landscape that our customers create products for is also pretty varied, so the types of technologies these customers are designing for runs the gamut from websites, mobile apps and desktop software to console video games. Product Managers and developers in software teams and founders of products remain among the most common customer types we serve. MA & SB: The range of customers we have interacted with over the years covers a wide spectrum of roles, in varied industries. What kind of technological demography your customer base consists? I believe this must be the case with a variety of technologies. The overwhelming response of forgiveness, faith in our company, and the willingness to continue using our product by customers is something that makes showing up to do the work every day with coworkers who share this need to serve worthwhile.Ġ3: I have an SAP background, and I see Balsamiq as a perfect tool to work with end-users to structure our ideas and know their insights. The first is that our team was able to react and respond quickly to make up for the time and effort lost in the fire and that everyone involved was willing to put all aside to do right for our customers, both in service, time, and compensation. In each of these, several things were notable. We’ve had some difficult issues that have resulted in downtime or service issues with our SaaS products, to give an example. But one theme remains the same, we have to take the time to learn about things we may not be familiar with, and we have to adapt to issues that result from growth.ĭifficult times are memorable. Sometimes this means that we make a mistake or that things take longer to accomplish. With each phase of growth, there are often growing pains-for the company as well as the product. As the company has grown, many of our customers have grown with us, and we enjoy some very candid conversations and consistent support, particularly from users who have been long-time customers. MA & SB: Some of the most memorable experiences have come from working with customers. You can read more about the Balsamiq origin story in this blog post: Ġ2: Can you share some memorable experiences you had while working on Balsamiq? There’s much more to the story, but essentially the stars aligned and he was able to produce a product that has remained focused on solving that single initial problem of giving PMs a simple tool for generating ideas. He started working on the project at nights for several months, with the goal of seeing what he could accomplish. Peldi coincidentally had become interested in the idea of developing plugins for the Atlassian Confluence wiki product at the time and had learned that they could be developed rather quickly. His product manager wanted to express ideas for feature specs, but found herself frustrated with the lack of a simple tool she could use. MA & SB: Balsamiq came about when our founder Peldi Guilizzoni found a need he wanted to meet for the product manager on his team at Adobe, where he worked when the idea occurred to him. Can you shed some light on how Balsamiq’s origin story? (Images courtesy SB & MA)Ġ1: Balsamiq is a great tool to create wireframes for ideation, presentations, and proof of concepts. Michael and Stefano generously shared their insights on the product and the vision of the organization. This tool eliminates a lot of effort and re-work at a later phase. Balsamiq Wireframes are used in a variety of developments to conceptualize the outcome before diving into coding. So, I was thrilled when I got an opportunity to discuss with Michael Angeles, the Product Interface Designer, and Stefano Brilli, the Software Engineer. The tool was Balsamiq Wireframes, and I was bowled over by the ease of use and versatility of the tool. A while back, I tried a product for a POC to give the client an idea how the end product would look like.
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